Heliots Fashions is at the forefront of innovative fashion, transforming each piece into a storytelling experience that connects deeply with culture and heritage. The HELIOTS X RICH collection exemplifies this by combining fashion with powerful narratives, using both photographs and augmented reality to showcase rich African stories. This collection is not just about clothing; it’s an immersive journey into Africa’s vibrant history, traditions, and contemporary influences. Through a collaboration with Rich Allela, an award-winning photographer and visionary storyteller, Heliots Fashions leverages cutting-edge technology to enhance the art of storytelling. As the CEO & Co-Founder of Picha Images, Rich uses artificial intelligence to accelerate content creation and elevate African narratives on a global stage. His work, featured in major outlets like CNN and BBC, continues to inspire and innovate, making a significant impact by blending fashion, technology, and cultural storytelling.